Posted by Toby Logue

Right from the moment you first chance across the title of this popular blog, you know you are in for a treat. The perfect mixture of wit, charm and exceptional style make this a highly accessible blog that offers real and achievable fashion solutions for the busy, modern woman. As Kat Farmer, the woman behind does my bum look 40 in this?, states her mission is in “perfecting a style that doesn't scream mutton or frump” and she achieves it flawlessly.

The core of Kat's blog celebrates the fact that nowadays you can have children, reach a certain age and still look stylish. Kat has mastered the art of perfectly combining designer gems with high-street staples and making everything look high end. Throughout her blog names such as Alexander McQueen, Mulberry and Acne feature alongside Zara, H&M and Topshop. She's a firm believer in bringing an outfit to life with unique accessories, which is why does my bum look 40 in this? is such a relevant blog for our customers. 

 

 

 

Part of the appeal of the blog is that it makes fashion relatable and real, Kat's personality, humour and real life anecdotes mean that her style is much more wearable and achievable than the impossible beauty of fashion magazines. There are endless fashion blogs out there for women in their 20s, but for the more mature woman, blogs like Kat's are making serious waves. 

As well as offering inspiration, practical guidance and a very entertaining read, does my bum look 40 in this? also offers readers a community, a place to ask for advice and the courage to wear harem pants without looking like they are wannabe extras in a hip hop music video. 

As well as the informative and beautifully creative blogs, Kat also offers a Style Studios service where she will spend several hours with you (and perhaps a group of your friends) taking a good honest look at your wardrobe and adding a touch of Kat magic. She'll even welcome you into her house with coffee and a light lunch. 

 

Kat wearing our oversized grey cashmere scarf and grey cashmere wrist warmers

 

Walking her dog wearing our grey cashmere and fur bobble hat

 

The wonderful thing about Kat's blog is that she is unabashedly honest. She doesn't pretend to swoon over the latest trends because they are hot, she tells it exactly as she sees it. If she doesn't like something, she'll make it very clear to us (while no doubt making us giggle with her wit). She also throws in little anecdotes about real life that come across beautifully and which gives her blog such an authentic tone.

 

Styling our two tone cashmere slouch beanie with a monochrome outfit.


Her blogs tend to follow the same format with her discussing her views on a certain item of clothing or trend before a series of large and very appealing images of different products available. She always covers a great variety and usually finished with a photo of herself looking fabulous.  

So if you are looking for some achievable stylistic guidance, an entertaining read and inspiration from a very warm and down-to-earth style guide then does my bum look 40 in this? will appeal to women of all ages and from all walks of life. 

Follow her on Twitter @doesmybumlook40

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